2010 sees the start of a new series in the NORIES rod line-up, STRUCTURE.
Built using NORIES blanks that have strong torque and excellent sensitivity, this series is designed for precise control when fishing along the bottom with soft baits. It is fitted with titanium frame guides for quick rebound speed and a separate grip that enables the angler to hold the rod lightly in one hand. The rod has also been made much lighter than its predecessors allowing for precise control of soft baits. With just line tension it is possible to tightly trace structure and hook up on the lightest of bites. Also made to be held lightly in hand, the light grip assists the angler by reducing the tension on the line to create a more natural presentation and therefore deeper bite.
Soft bait fishing is a very important part of bass fishing. STRUCTURE makes it possible to take your soft bait fishing to new heights.

Designed for the tournament angler of major lake angler who fishes finesse in tough conditions using no-sinker rigs or small worms on long leader Carolina rigs. Its unique long carbon solid tip allows for a natural shake action and presents softbait so that even pressured fish take the lure without hesitation. The long carbon solid tip allows for a smooth working bend reducing lost fish. The strong tubular butt allows for solid hookups even in deep water or around the tricky structure. Fitted with KR guides for sharp and responsive feeling.

A rod may look like a one-piece rod, however, many rods use one blank from the tip to the grip attached to a different material under the grip. NORIES rods are different. NORIES has always used a true one-piece construction with only a single blank from tip to butt for maximum control and real feeling throughout the rod. STRUCTURE follows the same tradition and also has an extra layer of carbon around the grip for extra width. Balanced design for extra strength, it makes the most out of the unique STRUCTURE blank.
* Except ST620XLS-As, ST700H, and telescopic handle rod designs.
An ultra-light design made thin for ease of use, the bait caster is fitted with an ACS reel seat and spinning with a VSS reel seat.
* Except ST630MLS-ULFt、ST680MLS-ULFt
The specialised front gripless style design is featured only in the two SHAKING RHYTHM items in the specialist soft lure STRUCTURE lineup. By simply stretching out the forefinger it is possible to have direct contact with the blank. This makes it easy to impart a quick shaking action on the lure and also helps reduce the overall weight of the rod.
* Utilised in the ST630MLS-ULFt and ST680MLS-ULFt rods.
All rods are fitted with Titanium SIC guides for lightness. Designed for Fluorocarbon and PE line use, each rod is fitted with MNST top guides and KT guides along the tip. Below these guides, spinning rods are fitted with KL guides and bait casting rods are fitted with LN guides.
This guide system makes use of the Fuji KR Guide and is featured in the two”shaking rhythm” rods. By fitting a small diameter guide low on the butt and choking the line down so that it flows along the length of the rod in micro guides, we have developed a guide system that improves the castability, control and feel when using light rigs.
*Used in ST630MLS-ULFt and ST680MLS-ULFt.

Designed to have all the benefits typically associated with solid tip rods such as a thin tip for fantastic visual confirmation of bites, and light touch for the extremely natural presentation of baits, these rods joints are also positioned in such a way as to avoid power loss and produce an unbelievably smooth power curve when under load. This means less lost fish as well as amazing cast control and lure controllability that is parallel with a carbon tubular rod. Rods featuring this design have “Ft” (finesse tip)on the end of the item number.
*ST640M-Ft,ST670MH-Ft, ST630MLS-ULFt, and ST680MLS-ULFt are fitted with this finesse tip.